Content engine · Jo'burg
We're not here to fill your content calendar. We're here to get you watched.
Audience first. If your people aren't in the room, the platform doesn't matter.
- 15M+ YouTube views and counting (our moms can't be doing all of that)
- SAFTA Award winners
- Level 1 B-BBEE
- Owned studios
- Globally released work
The plot
Most brands pick a channel, then pray. That's backwards.
We start with the audience. Then we produce something worth their time. Then we cut it for every place they already spend that time.
We're a content engine.
Not an agency that workshops the word "authentic" for six weeks.
Not a production house waiting for a broadcaster to validate us.
Broadcast is a window. Not a personality.
Our approach
Four doors. No maze.
Different goals. One content engine. Pick your door.
Campaign Engine
Who's making the stuff your audience actually opens?
90 days. One big idea. Our studios. A stack of content for wherever those humans live. One hero if you need fireworks.
Brand Property
Want something that sticks, or another burst campaign that dies on a Friday?
We build a world that sounds like you and run it where your audience already is. You own what you paid for.
Studio Sprint
Clock ticking? Good.
Branded content, live, post, a day on the floor. We make it. You ship it. Everyone goes home slightly smug.
Live
One take. No undo. No problem.
Multi-camera streams and broadcasts for launches, events, conferences, panels and shows. To YouTube, LinkedIn, Facebook, your site or a broadcaster.
We've got receipts.
Proof of work
- Own studiosIdea to final mix, one roof
- Twelve years of national TV
- Globally released workLater on eVOD
- SAFTA Award winnersIncl. Best Reality Show 2018, Wingin' It
- Level 1 B-BBEE
- National footprint
- Houghton Estate floor43 Central Street
The awards are nice. The attention is the point.
Here's our
Show reel.
Real work. Real audiences. No fluff.
How it works
Simple steps. Real impact.
- 01
Who are we talking to?
We get clear on the audience.
- 02
What would make them stay?
We find the insight and the idea.
- 03
Hit record on our floor.
We produce it in our studios.
- 04
Pack it for every place they already are.
We turn one idea into a full content ecosystem.
- 05
Streamer or broadcast only when a grown-up writes a cheque for that window.
We get it where it needs to go — on the right platforms, at the right time.
Twenty minutes. No pitch deck theatre.
P.S. If you wanted safe, you would've stayed with the last guys.
Our work
Work that held attention.
Everything else is decoration.
The Man Cave
Cars, food, DIY and very confident opinions. Full seasons on our Made in South Africa and The Man Cave YouTube channels.
Real Talk With Anele
Four seasons of weekday talk on SABC 3, from 2016. Real conversation, held for real audiences.
Wingin' It
SA's most misguided travel show. Won Best Reality Show at the 2018 SAFTAs. We're told that's a compliment.
The Morning Show
Daily, national, live TV for e.tv, from our floor in Houghton Estate. Proof we can run a factory when the money exists.
Want work like this for your audience?
Watch
63.1K subscribers. On purpose.
Made in South Africa is our YouTube channel. Real Talk, The Man Cave, The Morning Show, all in one place. Press play. We'll wait.
Ready to get watched?
Tell us who your audience is, or what has to exist in the next thirty days. We'll tell you which door.